Social Media and Mobile are a dynamic combination, and the trend for 2012 is to see the growth in mobile-social continue. For brands and businesses looking at social media as one of their tools for doing business, it’s important to have a Mobile strategy.
A strong mobile presence can play multiple roles – it helps support your existing customers, attracts prospective clients, can leverage your overall web presence, and broaden the reach of overall marketing campaigns.
Mobile Phone Stats
A non-newsflash – people spending more time on their phones, which translates into some powerful impact and usage statistics. For example, ComScore indicates that mobile online holiday shopping sales (Nov-Dec. 2011) exceeded $37 billion and increased 15% from a year ago. MobiLens data shows that for the three months ending in Nov. 2011 almost 45% of mobile phone users accessed the web, and 1/3 of mobile phone users accessed a social networking site or blog.
- Format for Mobile Devices – Make sure that you have a mobile alternative to your business website. Tip: Content should be tailored to the mobile customer/viewer (this includes formatting it for mobile devices and adapting content by making it concise and to-the-point).
- Develop a Strategic Plan for Mobile – Take the time to understand what consumers want – this is different from what you and your brand wants to offer. Tips: Think about ease of use for the mobile user, and shorten loading times.
- Mobile Apps – Consider developing a mobile app for your business or brand and making it social. Not only will it give you the obvious benefits, but having a mobile app can improve your search rankings.
- Search – It’s even more important on Mobile to show up in the top 2 or 3 results for search for your product or service. Make search engine optimization part of your Mobile Plan. Tip: Link your mobile app to your website, it adds to your search ranking.
- Mobile Commerce on Social – Check out eCommerce capabilities on Facebook which allow people to purchase directly from your Facebook Business Page. Mashable has a good blog post on options, or you can go directly to Payvment‘s app.
- Beef up your Local Presence – Location based services are becoming increasingly social. Think local information, reviews, coupons, loyalty programs and more. This fits into this new era of real-time need for information. Make sure you’re on Yelp, Foursquare, WhatsApp, and other local or marketplace locations. Tips: Work to deepen your profiles, and encourage activity such as recommendations and reviews.
By helping your business to be social on mobile platforms, you can expand your reach and leverage your business marketing efforts.
I’d love to hear from you – your thoughts, any ideas you have for Mobile Social, please share them in the comments section.