Strategic Social Media > Blog > "How To" basics > How to Set Up Your Social Media Profiles

How to Set Up Your Social Media Profiles

Here’s your 2012 quick reference to use when looking to set up your business profiles on LinkedIn, Twitter, Facebook and Google+.Social Media icons via hydrosolarworld.org

Click on the following links for detailed information on how to set up your profiles on LinkedIn, Twitter, Facebook, and Google+, read the tips below, and watch the videos all to help make getting “social” easy and your setup effective.

Before you start:

Tip #1 – Choose a good headshot and use the same one for each network – it reinforces your brand.

Tip #2 – Link each of your social media networks to each other.

Tip #3 – Create a list of keywords that describe your business and what you do.  You will use these words in each profile as appropriate.

Specifics:

LinkedIn:  Complete your entire profile, including keywords in your Professional Headline (don’t just put your title) and in your Specialties.  For a step by step guide, watch this video:

Facebook:  Set up your Business Page – check out this video:

Twitter:  Upload your headshot and include a bio, check out some examples (Note: a sense of humor and/or some personalization fits with this social network).  You can customize your background using Twitter’s options or have custom designed backgrounds that drive to action.

Google+ : Create your page using the category best suited to your enterprise.  Add a picture and tagline.  Fill out your Page information as completely as possible, and upload several pictures (5) that represent your business.  Google’s video tip is as follows:

Now that you have your profiles set up, it’s time to “get social” and start using these platforms to connect with your important people – clients, prospects, friends, family, co-workers, members of your various communities.  Have fun!

 

About Liz Horgan


Digital communications and social media marketing consultant. Help businesses and individuals use digital communications and social media successfully and efficiently for outreach, marketing, lead generation, branding and career change. Customized services include: strategic social media planning, marketing, implementation, training, and measurement/analytics.

Digital communications and social media marketing consultant. Help businesses and individuals use digital communications and social media successfully and efficiently for outreach, marketing, lead generation, branding and career change. Customized services include: strategic social media planning, marketing, implementation, training, and measurement/analytics.

Tagged with: , , , , , ,
Posted in "How To" basics, Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Twitter for Business
0 comments on “How to Set Up Your Social Media Profiles
1 Pings/Trackbacks for "How to Set Up Your Social Media Profiles"
  1. [...] 3. Practice Before you Jump In – Get a sense of what others, like your competitors, are doing in the social arena.  See what your targeted audiences are saying and are interested in.  This is called “listening” to a network. For tips on how to do that, check out my recent blog on How to set up your Social Media Profiles. [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

*


eight − 2 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>