LinkedIn has beefed up the Groups Search capabilities to include highlights of your contacts and extended connections associated with your Search query.
This means that it’s easier for you to:
Find the Right Group, the Right People – The new Group search helps you search across all the groups on LinkedIn and find the right group for you.
It helps with one of the big challenges faced in social media – namely how to find your people, your targeted audiences, your best communities.
Here’s how to do your Search on LinkedIn:
- Go to the Search box and use the left drop-down to highlight Groups
- Type in your keywords, like “social media financial services”, and Search
- Click on the name of the first group that comes up – it will tell you what the Group is about and who of your contacts and extended network is a member of that particular Group.
- Keep going down the list and analyze what you find.
By finding people who have things in common with you, who are interested in what you put into the Group Search box, you can learn something about your target audience. This is helpful for lead generation.
- Tip: Look for patterns – this may help you understand what specific groups, or segments of your contacts, are focused on, motivated by, and concerned about. By knowing what interests them, and matching what you offer, you can improve the quality of the leads you generate from LinkedIn.
See who’s talking about things you care about – Again, use LinkedIn’s Search box and this time select Updates in the drop down menu. Type in your keywords and you will find pertinent posts and updates. For example, if you type in “technical trading”, you’ll get over a thousand entries which reference your keywords.
You can further hone your search by using modifiers in the left hand column – these allow you to adjust your search results based on time frame, network, location, company or organization, industry, seniority (owner, manager, entry, CXO) and more.
With this information, you are in a better position to know what content to share with specific audiences – which means more effective thought leadership.
- Tip: Your content, your insights, your engagement can be top notch, but if done in a community that doesn’t match with your business objectives, then it just could be a waste of your time and effort. Make sure what you write and share is targeted to your target audience(s).
Conclusion – Once you’ve done this research, you can use your insights to improve your lead generation activities on LinkedIn and can better showcase your thought leadership to relevant audiences.