Blog Archives

Smartphones – Mobile Social Media Makes a Difference for Small Business

Posted on July 19, 2012 by lizhorgan — No Comments ↓

Mobile-Social Media Dare to be Different to Attract Local Interest

In sales and marketing, the key to success is to get effective messages and information in front of high-quality prospects and clients. Given the way you and your customers live today, you need to consider having a mobile strategy. Why…

Tagged with: basics, best practices, build, charlotte, competitive advantage, marketing, mobile, smart phone, smartphone, social media, social-mobile, target audience, time management, tips, trends, value
Posted in Social Mobile, Trends in Social Media

What a Blog Can Mean for Your Bottom Line

Posted on June 28, 2012 by lizhorgan — No Comments ↓

Blogging tools for social media success - Strategic Social Media Charlotte NC

A blog is a tool – one that your small business can either learn to wield with expertise, or one that is only brought out sporadically and ultimately fails to do the job. As with anything worth doing (do you…

Tagged with: basics, best, best practices, blog, blogging, build, competitive advantage, how to, liz horgan, social media, Strategic Social Media, tips, tools
Posted in Blogging for Business, Social Media & Small Business

SEO Basics for Small Business – Tips and New Trends for 2012

Posted on June 18, 2012 by lizhorgan — No Comments ↓

What are the best SEO tips for 2012? Let’s start with the basics of SEO and move into the tips and trends from there. What is SEO, or Search Engine Optimization? It is the process of improving your visibility online…

Tagged with: basics, best, best practices, google, how to, Panda, Penguin, search, search engine optimization, SEO, small business, social media, strategic, Strategic Social Media, tips, value
Posted in "How To" basics, Social Media Measurement/ROI, Trends in Social Media

Social Media Fail? What to Do if You’re Not Getting Results Using Social Media

Posted on June 6, 2012 by lizhorgan — No Comments ↓

Does this sound familiar? “I’ve gotten involved with social media and don’t have anything to show for it”, meaning they’ve gotten no results from their social media efforts. I heard this lament from a friend the other day when she…

Tagged with: analytics, basics, fails, how to, measurement, pitfalls, planning, SEO, social media, social media fails, social media plan, Strategic Social Media, tips
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media

Add Spice to your Social Media Engagement

Posted on May 28, 2012 by lizhorgan — No Comments ↓

Social media is more interesting when you spice it up

Turn up the heat and take your social media presence to the next level with more and better engagement. Think about what engages you. Is it humor? New ideas? Opinions? Fun facts? Obscure news? Meaningful quotes? Sports, politics, celebrity…

Tagged with: content, engage, liz horgan, marketing, media, social, social media, spice, Strategic Social Media, strategy, target audience, tips, trends
Posted in "How To" basics, Blogging for Business, Featured, Social Media & Small Business, Social Media and Financial Services, Trends in Social Media

SEO and Google Penguin – Google’s latest update

Posted on May 12, 2012 by lizhorgan — No Comments ↓

Google’s latest changes to their SEO (Search Engine Optimization) algorithms – Penguin – are geared to making what comes up in search more relevant for the user. To do that, Google’s penalizing websites that “over optimize” and try to cheat.…

Tagged with: google, liz horgan, Panda, SEO, social media, Strategic Social Media, tips, trends
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Trends in Social Media

How Small Businesses can Keep Up with Social Media in 2012

Posted on May 2, 2012 by lizhorgan — No Comments ↓

Social media is constantly changing. There’s a lot of pressure to keep on top of social media, especially for small businesses, because of its powerful marketing capabilities. How can you drive the results you want from social media and make…

Tagged with: basics, best, build, business, education, how to, keep up with, liz horgan, marketing, on top of, small business, social media, Strategic Social Media, target audience, time management, value
Posted in "How To" basics, Social Media & Small Business, Social Media and Financial Services, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media

Your Local Market – What you can do to Stand Out in the Crowd with Social Media

Posted on April 25, 2012 by lizhorgan — No Comments ↓

Local businesses can use social media to support their sales efforts. Social media that incorporates solid SEO practices can generate interest and increase an organization’s visibility in the community and in their market. So what can you do to make…

Tagged with: basics, best, business, competitive advantage, content, how to, lead generation, liz horgan, promotion, small business, social media, strategic, Strategic Social Media, target audience, trends, value
Posted in "How To" basics, Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Social Mobile, Trends in Social Media, Twitter for Business

How your Business Can Stand Out – Think Social Media

Posted on April 16, 2012 by lizhorgan — No Comments ↓

How can you stand out in today’s business environment? The answer is Social Media. It’s one thing to have great ideas, a superior product or service, and a track record of success. It’s another to position yourself for continued success…