Strategic Social Media > Articles by: Liz Horgan
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Build the Basics – Get a Strong Social Media Foundation

Success with social media begins with building a strong online profile and spring-boarding from there to develop an influential, ongoing presence. Develop a strong foundation, one that consistently showcases the breadth of who you are.  For example: Build your presence

Posted in "How To" basics, Social Media & Small Business, Trends in Social Media Tagged with: , , , , , , , , , ,

Killer Content is the New Free SEO Strategy

Worried that your messages are getting lost in the vastness of online space?  With all of the “noise” and competition for your customers’ eyes/ears/$, you are faced with a challenge.  How to create focused messages that get heard by the

Posted in "How To" basics, Blogging for Business, Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business Tagged with: , , , , , , , , , , , , , , , ,

Enhance your B2B Marketing

The key to B2B marketing is to expand your presence so you will be found!  People will hire you and engage your services after multiple touchpoints, when  they have multiple reasons to pick you. Successful B2B marketing strategies center on

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Social Media – Begin with 10 minutes a Day

Success using social media begins with getting comfortable with using and engaging in social media networks online.  The key is to get into the social media “habit”.  I suggest to my clients that they do this for 30 days –

Posted in "How To" basics, Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Social Media Time Management, Twitter for Business Tagged with: , , , , , , , , , , , , ,

Grab the Low Hanging Fruit

Marketing in today’s economy is a strategic and financial challenge.  So…how does free sound for a piece of your Marketing Plan?  The “free” is found with Google Places to get your business visible when people search for you or your

Posted in "How To" basics, Google+, Social Media & Small Business, Social Mobile, Trends in Social Media Tagged with: , , , , , , , , , , , , , , , , ,

Social Media Analytics – easier with New Google Reports

Social media and networks such as Facebook and LinkedIn are becoming a larger, more important slice of a company’s marketing efforts.  Critical to this new channel is the ability to measure the impact and effectiveness of the social marketing initiatives.

Posted in Social Media Measurement/ROI Tagged with: , , , , , , ,

Social Media Help for Small Business

Small businesses can compete successfully in the competitive and changing global market.  How? By strategically adding social media to their marketing, sales, and customer service efforts. Common wisdom today, as expressed by an article in Forbes, is that companies need to

Posted in Social Media & Small Business, Trends in Social Media