Social Media Help for Small Business

Posted on June 9, 2013 by lizhorgan

Small businesses can compete successfully in the competitive and changing global market. How? By strategically adding social media to their marketing, sales, and customer service efforts.

Common wisdom today, as expressed by an article in Forbes, is that companies need to push past what they’ve done in to past that causes them to think in a box. Why? In a nutshell, to survive, to succeed going forward. Success today means shifting “from an an 88-year-old company to a 92-year-young company”.

Adding digital communication strategies such as becoming active in social media networks can help your company gain advantages today. Business people know that they should be involved with ,and planning for, social media engagement…but many find they don’t know how to be effective and efficient using social media to help them grow, sell, serve, and prosper.

With limited resources, small businesses today can gain significant advantages by hiring a strategic social media consultant to help them plan, implement, tweak, execute, and maintain their social media presence, relationships, and capabilities.

However, there is some confusion when it comes to hiring outside help. Should you simply get an intern or your co-worker’s kid to help set-up a Facebook account and post a few messages now and then? Or should you hire professional consultants to dovetail social media efforts with your company’s business objectives?

Get Professional Help

As business best practices evolve, and the traditional ways business use of social media becomes more prevalent, so do the expectations of customers. What you post and where you post it are critical to allowing you to put your best foot forward with your target markets and audiences. The benefits to a company who realizes that they need to jump-start and streamline their social media efforts is that they will expand their overall capability and affect the entire team by reducing stress and opening up more growth opportunities.

For companies in the Charlotte, NC area, Liz Horgan with Strategic Social Media can help you thrive in today’s new marketplace by helping you to add social media to your marketing, sales and customer relationship building efforts. Contact us today to learn more about how we can help you. (704) 301-0135 and ask for Liz Horgan, or email liz.horgan@strategicsocialmedianc.com.

Posted in Social Media & Small Business, Trends in Social Media

Harness Social Media Data / Knowledge to Transform your Business

Posted on May 22, 2013 by lizhorgan — No Comments ↓

Tagged with: analytics, best practices, build, business, competitive advantage, marketing, messaging, small business, social media, strategic, Strategic Social Media, tips, trends
Posted in Blogging for Business, LinkedIn for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business

Strategic Use of Hootsuite – Best Hootsuite Strategies

Posted on May 10, 2013 by lizhorgan

Here’s a quick summary of how you can best use Hootsuite to increase your productivity and save time managing your social media efforts.

Hootsuite is a free social media management system that lets you manage most of your social media channels in one easy-to-use place. The big benefit is that Hootsuite allows you to auto-schedule your posts across multiple social media channels – post to Facebook, LinkedIn, Twitter and Google+ at the same time.

5 Top strategic ways you can use Hootsuite

1. Thought Leadership and Visibility – Schedule social media posts from your RSS feed for the upcoming week to ALL of your social networks in just a few keystrokes. Use Hootsuites “Hootlet” for even simpler posting.

2. Analytics – Hootsuite offers a number of analytic reports – my favorite is the “Ow.ly Click Summary” which lets you learn which posts do the best. Click on the far left sidebar, the Analytics chart, and choose the reports. Information from this report can help you decide what content to focus on to post – because now you have the information to see what people share and respond to most. This report is sent to your email inbox at a frequency of your choice.

3. Dig Deep into Twitter – filter through the “firehose” that is your Home Twitter Feed.

Set up a Search on your Twitter dashboard in Hootsuite. Click the “+ Add Stream”, click on the Search tab at the top of the pop-up, look at the “See Examples” to get ideas of how to structure a search. For example, you can type in “social media ?” and it will show all Twitter posts on Twitter (not just the people you follow) that have a question that has the words social media in it.
See at a glance only Tweets by your potential clients. This is done by creating a LIST in Twitter (set up in Twitter ideally). Click the “+Add Stream” and you’ll see this option.

4. See what others say and think about you – set up your Hootsuite streams to show this.

Easily view Twitter direct messages and mentions without continuous stream monitoring.

5. Apps like the YouTube App allow you to see your video channel, and let you search YouTube (just add the Search YouTube App; in the top of the column you will see the circled icon noted by the red arrow, click on it and enter in your search terms – it will search all of YouTube for the latest results)

6. LinkedIn information available currently through Hootsuite (unless you’re looking for a job) is not worth spending much time on. Facebook is similar to LinkedIn, it shows your News Feed, but at this point it’s better to be on Facebook to engage. Google+ has similar functionality and also isn’t terribly exciting. Scheduling content posts is the key advantage Hootsuite brings to these networks at this point.

Hands-on Help with Hootsuite

I help individuals and businesses optimize and set up their social media channels – and provide them with specific strategies to use and engage in social media most effectively to meet their specific needs.

Contact me at liz.horgan@strategicsocialmedianc.com, phone (704) 301-0135, or visit my website and request I get in touch with you.

Tagged with: analytics, basics, best practices, competitive advantage, dashboard, Hootsuite, increase productivity, liz horgan, manage social media channels, productivity, save time, small business, social media, strategic, time saving, tips
Posted in Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media, Uncategorized

Biggest Marketing Problem for Small Businesses in 2013 – Noise

Posted on April 3, 2013 by lizhorgan — No Comments ↓

The biggest marketing problem for small businesses today is noise – it’s hard be heard because of everything going on all around us.

The challenge is to cut through the noise and be heard by your buyers!

The 2013 Approach to Buying: Think of how you buy goods and services today. You note a problem, you do the research, you reach out, you wrestle with the details and come to a conclusion, and you make the purchase. Throughout this process, you get input that helps you make your buying decisions.

Given the way people buy today, the challenge is to provide your people with relevant information when and how they need it. Good information that is helpful, and valuable to a prospective buyer, is not noise.

Offer helpful, valuable information: Understand what information your prospective buyer/client needs at every step of their decision making process. At the beginning of their journey, they need details about the problem they are facing. Next they need to see solutions and understand them, including the pros and cons. Finally then need pricing, support, how-to’s, and action assistance.

Craft your content – your messaging – to meet the needs of your buyer at every stage of their purchase process.

Because so many people look to the Internet and search for what they want (Google or Bing, Facebook or LinkedIn), it’s important to have your messages and information come up during those queries.

Message Visibility: Improve opportunities for success in becoming more visible, valuable, approachable, and accessible to your people through social media.

Tips to break through the noise:

Grab Attention: Write creative, catchy headlines (#1 Plumbing Nightmare vs. Leaking Pipes Cause Damage). Use video in new ways (show both the human side of your business and the product/solution you offer – experiment!), make sure you entertain, inform, keep viewers curious to learn more, make sure the audio is clear and that your message can be heard . Try podcasts as a way of delivering greater detail on your product/solution. Creativity and knowledge of your customer should influence how you approach gaining their attention.
Segment and Focus: Target different messages to your different audiences. Increase your focus on attracting higher-quality followers and connections on your digital platforms (Facebook, Google+, LinkedIn) rather than on simply the number of connections. Share interesting, relevant content to each target group – this means spending time to improve your audience segmentation, and developing a multi-pronged communications strategy where messages are tailored to your segmented groups and adapted to the social platform being used (more formal on LinkedIn, picture-rich and chatty on Facebook).
Engage: Be social – talk to people, see what they’re thinking, how you can help, what you can offer – and do this in a timely manner and on a consistent basis.
Think SEO: With all of the content (blog, post, video, podcast), optimize for search. This means using keywords and structuring your content to be sharable, likable, and a comment magnet.

You will have to take stock and ultimately make some tough choices this year as to where to engage your audiences in order to achieve maximum impact. Social media changes rapidly, so it is important to have an updated strategic social media plan to be efficient and effective online. Integrating your in-person, traditional marketing, and online marketing efforts is critical to your success.

The bottom line: consumers/clients/customers want to do things on their terms. Adapt your marketing messaging to meet their needs for information, and you’ll find greater success as you cut through the noise and offer value.

Tagged with: best, best practices, business, competitive advantage, content, content marketing, facebook, google, lead generation, Linkedin, marketing, messaging, noise, podcast, sales, search engine optimization, small business, target audience, tips, video
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI

Update your Social Media Presence for 2013

Posted on March 8, 2013 by lizhorgan — No Comments ↓

Small businesses need to take a look at their social media involvement. Why? Because things are changing rapidly.

Social media, specifically using social media to support marketing efforts, is changing so fast that what worked – and how it worked – just a year or two ago is now distant history.

Keeping up with what’s working, avoiding efforts that produce limited results, and engaging in the social channels in a way that is meaningful today for your people (your fans, connections, audiences) – all require on-going efforts.

What’s New 2013:

Facebook is launching their new Social Graph Search (still in Beta as of Feb. 2013) – a social search engine with significant possibilities for businesses.
LinkedIn has revamped the profile pages and added a new blogging platform called “LinkedIn Influencers”. LinkedIn traffic is up. Company pages are more robust, and endorsements are more visible and easier to give and get. With more changes in the works, it’s beneficial to adapt strategy and participation to take advantage of the latest communication opportunities.
Twitter has put significant effort into their mobile app. Their search feature has extended functionality. With the new interface and an emphasis on mobile, it is important to keep up with the changes.
Google+ has added strength to Hangouts. It is in the midst of a major redesign, with a continued focus on mobile. Stay tuned…Google’s not “out” yet.

What you Can Do to be Current and Become Effective?

The easy answer is to stay on top of the changes, and to continue to nurture your social communication. Here are some tips and things to consider as you look at your current social media activities:

Has your social media strategic plan been updated? Does it reflect the changes to the social media platforms you concentrate on?
Are you getting the most visibility and reach on the content you generate?
Do you have a mobile strategy?
Have you reviewed and optimized the type of content you share with your network(s)?
Do you have a strategy for targeting, segmenting, and communicating with your various audiences?
Is your company’s social media policy balancing the need for risk management while being supportive of participatory media?
Are you creating compelling, engaging multimedia content?

Case Study:

Here’s a McKinsey article on social media that illustrates just how much social media marketing has changed from where it was two years ago. They use a hypothetical small business owner Sam as an example. Sam owns a small boutique which caters to a savvy, sophisticated clientele. Sam originally opted to use social media sites like Facebook to connect with existing clients about new product arrivals or sales. Twitter was used selectively to send out special discounts or other notifications. Loyal customers soon spread the word and business thrived as new clients – aware of the boutique for the first time thanks to social media sites like Facebook, stopped by to take a look.

Recently, this small business owner has noticed a shift. Now, instead of simply sharing the name or location of a business with other friends and family, clients are tapping into those social networks while actually in the store. In fact, it is becoming a part of the extended browsing and buying experience which is actually enhancing – rather than detracting – traditional brick and mortar sales.

Sam’s observations are supported by research where social media users are now using social media as part of the browsing and buying experience. Face-to-face traditional sales are no longer limited to the interaction between sales person and client but increasingly include a host of virtual family, friends and support systems. Research shows that access to social media feedback and comparison data leads to greater overall sales when compared to those without access to social media feedback. Why? Researchers believe it is due to the increased confidence associated with greater research and feedback. Basically, if shoppers are uncertain about the price, quality or approval of a purchase they intuitively attempt to minimize risk. Those that have already satisfied these questions and concerns are more confident in the expenditure and therefore, willing to spend more money.

Your Next Step:

To insure that you are “on top” of the latest goings-on in social media, make sure that your team is educated and has the agility and support to change as digital communications develop. Marketing is a moving target, and having professionals on your team is important to business success.

Tagged with: basics, change, competitive advantage, liz horgan, marketing, search engine optimization, SEO, small business, social media, Strategic Social Media
Posted in "How To" basics, Facebook for Business, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Trends in Social Media, Twitter for Business

Put Some Fun into your Virtual Meetings with Google Hangouts

Posted on February 22, 2013 by lizhorgan — No Comments ↓

Have some fun at your next virtual work session

Need to collaborate with a remote colleague or create a plan with your virtual work group? I’ve started using Google Hangouts as a way to put some fun into the very serious process of getting work done.

Do this by adding Google Effects – it’s fun, they move as you move, and it’s easy.

Here’s how to do a fun meeting/Google Hangout:

1. Sign into your Google or G+ account (go to Google and click on +”your Name” on the upper left corner of the Google Home page)

2. Scroll down the left side of your G+Home page until you see “More”. Highlight it and find the Hangouts icon and click on it.

3. Start the Hangout by clicking on the “Start the Hangout” area at the right of the screen. Choose the Effects you want to Launch.

Click to Launch Effects

4. Add names, email addresses or circles – however you most easily can include all of the people you want in your meeting.

5. Click on the effects you want for yourself – other participants will have the same options.

6. Have fun with it!

Tagged with: basics, best practices, business, fun, G+, google, Hangouts, liz horgan, meetings, messaging, small business, social media, Strategic Social Media, tips, trends
Posted in "How To" basics, Social Media & Small Business, Social Media Time Management, Trends in Social Media

Enhance your Career in 2013 using Social Media

Posted on January 11, 2013 by lizhorgan — No Comments ↓

Strategic Social Media Charlotte NC Liz Horgan

Is 2013 the year that you focus on you? On improving your career, expanding your prospects, keeping your job in this competitive environment, getting a promotion or changing to a new, better job? One of the key components for success in today’s job market is to have updated, useful skills that complement your work and life experiences.

One set of skills that can give you an edge are abilities with digital communications – specifically social media.

Social media skills can help you enhance your career.

So…how are your social media skills? Are you using social media at work, for work? If you are – congratulations to both you and your employer!! If not – both you and your company are missing out and likely face greater marketplace risk as a result.

To learn about social media and become knowledgable about digital communications and how platforms like LinkedIn, Facebook, Google+, Twitter, Pinterest, and others can be used efficiently and effectively for business purposes.

Some companies understand the value of educating their employees – a recent article in Forbes suggests that “Social media training is quickly becoming mandatory for an ever-growing range of companies”.

But what if your company doesn’t have social media training?

In today’s marketplace, it can benefit you to take matters into your own hands and gain knowledge about social media and digital communications.

Online Resources: There are a number of online resources to choose from:

Google search (for example, learn by typing in your knowledge objectives)
Blogs (look at top blogs on social media: Seomoz, Hubspot, Vertical Measures, Mannix Marketing, Strategic Social Media, Social Media Examiner, Socialmouths to name a few)
classes at local community colleges and universities
online courses
virtual and in-person conferences (here’s info on some of the top social media conferences for 2013)

Personal Trainer: Get yourself a social media personal trainer – someone like me. As a social media consultant, I’ve learned – from working with a variety of business people and individuals looking to change jobs – that hands-on training is the most efficient and effective way for people to get up to speed on social media, social networking, and digital communications.

Just as you would hire a personal trainer to help you get in shape and to develop habits you can run with, so do I help individuals by delivering digital communication skills tailored to their unique situation/industry/interest. It’s quick, manageable, and designed to empower the individual to confidently go forward and excel using their new social media tools.

Contact Liz for a no-obligation initial consultation – in person if you’re in the Charlotte, NC area – via Google Hangout, Skype or phone otherwise (in Hawaii – let’s talk!).

Elevate your skills – it’s time to take some positive steps in adding social media to your skill sets and improving your prospects for the new year.

Tagged with: basics, best practices, charlotte, competitive advantage, facebook, Google+ tips, how to, Linkedin, marketing, new economy, personal trainer, personal training, skills, small business, social media, strategic, time management, tips, training, value
Posted in "How To" basics, LinkedIn for Business, Social Media & Small Business, Trends in Social Media

Thoughts on How to Do Social Media Better for 2013

Posted on January 1, 2013 by lizhorgan — No Comments ↓

Social Media 2013 trends and future tools

Want your business to be more successful in 2013? One way to make this happen is to tap into social media and leverage social media’s relationship building advantages.

There are plenty of resources online that can help you learn more about social media – Social Media Examiner offers insights and practical how-to’s, a number of local and national firms offer online training in nearly all aspects of social media (just Google these), bloggers write strategically about social media, and both virtual and inperson conferences abound. For those who prefer the benefits of personalized, customized social media assistance, there are a number of good social media consultants (mini plug for those looking for help in the Charlotte, NC area).

If you’re already involved with social media for your business, now that 2013 and thoughts of the New Year are upon us, it seems to be a good time to reflect on what might be ahead for social media, digital communications, and social marketing as it relates to small business.

The Jetsons

Just as the Jetson’s cartoon of the 1960′s had imaginings of tools of the future, so today do we look to what we know and add what we can imagine to it. Will we be right? No! Or at least not totally.

While we’re still dealing with potholes and traffic issues, not buzzing around in space a la Jetsons, we do have robots, microwave ovens and frozen dinners that were showcased 50 years ago in a cartoon which projected how the future could be. In other words, we can have a clue.

So as I look ahead for small businesses, I see that 2013 will continue to be all about building relationships and having your product or service visible to the people who want and need what you are selling.

The trends support this: rapid changes in technology – with mobile, continued growth of the Internet, the cloud – and the continued personal pressures of 24/7 living and multi-tasking. One way to adapt to the evolution in technology and to leverage personal time constraints is through efficient and effective engagement with social media.

So what specifically can you do this next year to improve your social media and digital communication business benefits? Here are a few ideas:

Focus on building relationships
Use Twitter strategically by reaching out and having conversations with people you don’t easily have access to – search by either conversation (keywords help here) or by person (prospects, thought leaders, customers, anyone who can benefit from your product or service). You can do this on other social media platforms as well.
Participate in LinkedIn Groups – showcase your knowledge and provide help (non-salesy) to people by answering questions and contributing to discussions.
Use LinkedIn for research – before meetings or networking events to gain knowledge about who you’re talking to and who they may know that you would like to know.
Select the few appropriate social media platforms to be involved with (every business is different – some will best build communities on Facebook, others on Google+, Pinterest, etc.) and engage regularly.

Social media continues to evolve and be relevant as a tool to help you manage and craft your future. Done well, with strategic intent and focus on your audience(s) and business goals, social media can expand your reach, do some of the heavy lifting in nurturing relationships, and position you and your business to be able to find leads and convert them to customers.

Tagged with: 2013, facebook, future, google, growth, how to, Linkedin, New Year, projections, small business, social media, tips, trends, twitter
Posted in Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business

Social Media Trends 2013 – How You Can Adapt the Best to Improve Your Business

Posted on December 14, 2012 by lizhorgan — No Comments ↓

Trends in Social Media - Strategic Social Media

Social media trends for 2013 – the gurus are out in force with predictions, paths, ideas and directions – yet for many small businesses, the questions remains the same. How can we use social media effectively to drive business?

There is a lot of information available on social media – how to use it, when to be active, what platforms to engage on.

This can be confusing, and the ideas shared conflicting or difficult to see how to adapt or how to choose the best tactics for your specific business given the ever shifting social media space.

Let’s look at the trends and direction of business, and then consider a solution that can help you adapt and prepare for business success in the new year.

The latest trends for social media and marketing in 2013

It’s important to understand social media marketing – it will help you thrive and stay ahead of your competitors. Here are a few of the ideas and strategic directions being bandied about that can and will impact your small business:

It’s Everywhere: “Companies will begin to see social media as something akin to a telephone that can be used in multiple ways by multiple departments.” – Jeremy Goldman, Entrepreneur, strategist, & author of the upcoming book, Going Social – @jeremarketer via the Future of Social Media.

New Customer Expectations: ”Now that the majority of society has adopted social, expectations have changed. Those expectations will dramatically affect customer service, marketing and sales.

Customer Service – People know they don’t have to wait on the phone to get help, they can tweet. This makes it easy for the customer to let the brand know about any and all problems. …so companies will start adopting it out of necessity. If a customer who doesn’t want to talk to a machine or wait on hold for 20 minutes, they are going to reach out via social.
Marketing – Having a presence on social media has become (or will soon) as important as having a website. Not being on social means you’re missing out on big opportunities in search engine real estate and with your customers. More firms will add social media…it’s an essential part of a successful media mix.
Sales – Social media has become a powerful tool for both B2B and B2C industries. It can generate leads and drive buyer traffic to a specific product. Sales teams will evolve … as location isn’t as much of an issue when you’re running a powerful social platform.” – Mike Bal, Creative and Digital Marketing Director at Baseline21 – @CreativeIthink via Future of Social Media.

Big Data and Analytics: ”Focus on developments with big data and analytics. We need to begin to turn our attention toward distilling wisdom and marketing insight from the vast amounts of information coming at us from our social media activities. Those who master this and can react quickly will create competitive advantage.” — Mark Schaefer, author of “Return On Influence” from PRDaily.

Integration: ”Integrate. We’ve got to stop looking at social media in a silo. Leverage your other communications channels to drive your customers to more deep connection points (social media) and leverage your social communications to support the other channels (point to deals, advertisements, promotions, etc.). A healthy mix of the two—engagement and calls-to-action—and integrating social as the close-to-the-bone connection point will help us be more integrated in our approach to social.” — Jason Falls, CEO of Social Media Explorer via PRDaily.

Less Words, More Visual: ”The future of social media lies heavily in images, video and interaction for the user. It is exploring our senses further with sight, sound and touch.” – Caroline Kornowicz, Social Media Manager for CliqStudios Cabinets – @CarolineSofiaK via Future of Social Media.

Enhanced CRM through Social: ”New social profiling and scoring tools will allows marketers to analyze and apply custom segmentation logic to their social databases to meet specific customer acquisition and conversion goals. As a result companies will see a tangible social marketing ROI – increase in sales and customer retention.” – Mike Lewis, VP of Marketing and Sales at Awareness, Inc. – @bostonmike via the Future of Social Media.

Drive to Action: “Use social media to deliver service, enlist help, or share something spectacular, make what you share about how it benefits the people you want to move to action.” — Liz Strauss, founder of Inside Out Thinking as shown in PRDaily.

What do these social media trends mean for YOUR business?

There is one thing that can help any organization wade through the immense amount of information and disinformation surrounding social media and it’s relevance to their organization: start with a plan. Figure out what you want to achieve, and then identify how social media can support and enhance your existing efforts to reach that goal.

By beginning with a plan, you choose a direction and then select and engage on the most relevant and effective tools and techniques in order to meet your objectives.

We help businesses and organizations add social media to their overall marketing and sales efforts – let the experts navigate the changing landscape of digital media so you can focus on what you do best. Contact Strategic Social Media today: (704) 301-0135 or send us a note.

Tagged with: basics, best, best practices, blog, blogs, build, business, charlotte, competitive advantage, facebook, Google+ tips, Linkedin, liz horgan, marketing, SEO, social media, Strategic Social Media, twitter
Posted in "How To" basics, Featured, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media

Your Social Media Personal Trainer – Learn Social Media in One on One, Hands-on Sessions in Charlotte

Posted on November 30, 2012 by lizhorgan — No Comments ↓

Liz Horgan Strategic Social Media - personal social media trainer

Improve your competitive edge for today’s job market by beefing up your social media skills and knowledge.

I’ve found that busy professionals are looking to upgrade their skills, keep current with the changes in technology, and/or want to understand what social media can mean for them and for their specific industry/business/organization.

One of the easiest ways to add to, update and/or refine your skills and knowledge of social networking and social media, in to get one-on-one, hands-on social media instruction tailored to your needs and your schedule.

That’s where I come in. As a personal trainer for social media, I offer one-on-one, hands-on social media instruction tailored to your needs and your schedule. We meet at your convenience, and create a program based on your goals and objectives.

Typically, our working relationship incorporates the following:

Process: I will provide you with a process for gaining knowledge so you can meet your goals and objectives regarding social media.
Practical and Strategic Focus: Your social media training focuses on practical and strategic uses of social media. I will provide you with general information about social media – from the basics to the new and cutting edge – and follow up with specific and hands-on training on key social media platforms. We delve into how to use social media strategically to help you excel and add value to your organization or to a potential new employer.

Sample of a Personalized Social Media Instruction and Training Engagement:

Program and Training: Overview and Basic Social Media Knowledge: I will give you an overview of “What is Social Media” , how it works, what’s important, and how it fits into your overall marketing and branding efforts. I will address strategic elements, search engine optimization (SEO), and discuss measurement issues and metrics.

Specific Training: One-on-one, hands-on dig deep training sessions for:

LinkedIn
Facebook
Twitter
Blogs

General training: Overview and specific niche strategic uses of Google+, Pinterest, YouTube, and others relevant to your needs and interests (Reddit, Tumblr, Quora)

Strategic Uses of Social Media: Best practices, case study analysis, time management, trends and tips.

Time Commitment: An average is 5-6 sessions over approximately 2 months

Cost: Depends on your needs; personalized programs range in cost from $850 – $1,300+.

Personal Trainer: Think of me as your social media personal trainer. If you’re interested, please get in touch – I’d love to help you take your skills to the next level and help you add to your strategic business tools. Call me at 704-301-0135 or email me at liz.horgan@strategicsocialmedianc.com.