Pinterest used effectively can be a strong source of traffic to your website and can help drive people to your blog posts.
How can Pinterest Drive Traffic to your Website and Blog?
People are so visual today, the ol’ “picture’s worth a thousand words”, and are drawn to clicking on powerful images. That’s good news in Pinterest, as Pinterest is all about images. On Pinterest, each pinned image is linked to a place on the Web.
By creating arresting graphics, pictures, or images with text overlays that have standout messages, you encourage people to click and that will take them to your website or to your blog post – whatever URL you select when you pin it to your board.
Tips to Help Drive Traffic to your Properties
- Work on your Pinterest Profile – make sure your name and the About section of your Pinterest presence reflects clearly what you do and what you’re about. A good tip I got from the recent Social Media Success Summit – Tip #1 if your name does NOT reflect what you do, add a hyphen to it and describe briefly using keywords what you do (example: “JLC Inc” would be expanded to “JLC Inc – best floor tile selection in NC”). Tip #2 – fill out your About section using keywords and keep to the 180 character count.
- Optimize for Pinterest Search – Pinterest has evolved into a significant search tool, so using keywords that address what your people are interested in and looking for is a key to being found in a broader context. This applies to your Profile and to each Board and individual Pin.
- Make use of Rich Pins – you can add price tags for goods you showcase, as well as include other pertinent data that can lead people to take action.
- Board Placement – because Pinterest is accessed on multiple platforms (PC, laptop, mobile, tablet), organizing your Boards so that your most important Boards come first is important, as on mobile, for example, only the first two boards show up on the screen (you have to drill down to get to the others). It’s easy to re-order your Boards (drag and drop).
- Promote your Pinterest presence on your Website - optimize your website with ‘pin it’ buttons on your images, and add Pinterest to your social sharing buttons on the site. This will let people know you’re active on Pinterest and can let your supporters/fans spread your messages/images.
- Advertising – Pinterest now has Promoted Pins in Beta testing (think CPC advertising). Use these to drive traffic to specific landing pages on your website for strategic conversion opportunities.
Pinterest is a unique network that, for the right businesses, nonprofits and individuals, can make good sense. The key is to have AMAZING images and to be creative with your headline text, descriptions and visual style.