Reddit marketing strategy – is it an oxymoron – or can Reddit be used to get results? Reddit’s different. Reddit is a social media network that, used knowledgeably, can offer small businesses, nonprofit organizations and individual professionals unique strategic value.
First let’s look at what Reddit is: it’s a curated bulletin board of information where users share stuff, comment, and vote posts up or down. It’s a huge social news aggregator that aspires to curate the best news on the web.
It’s purpose, if you will, is to filter through “all” of the stuff online, avoiding the “bad” stuff and finding the “good” for you. The “good” floats up to the top via the voting system, where it’s easy-ish to discover.
Who’s on Reddit?
The average Redditor is male between the ages of 18-24, college educated with an average income of $25,000-$50,000. They are “skeptical, Internet savvy, geeky and liberal,” and likely to “downvote blatant advertising.”
Reddit is more like the old online forum world – it basically looks like a giant white board, according to Rafael Sangiovanni. Its design seems to draw in people who tend to be more passionate about a given topic.
- Check out reddiquette for Reddit’s etiquette tips
- Play around on Reddit before you post and see what people like and don’t like
- Work on your headline – it needs to be catchy as well as relevant to your post
- Post to the most appropriate community – to do this, search through reddits and subreddits
- Redditors hate being marketed to
- Unlike other social networks, it’s a tough community to break into. Wade in slowly at first.
Reddit Marketing Strategy – or why Reddit can work for You
That being said, if this is your demographic, you can improve your search engine rankings if your content becomes a hot topic. This can happen through backlinks and increased visits to your website.
So, think about what kind of content could work for you on Reddit – fun and unknown facts about your business or organization, odd tie-ins to current events, showcasing your blog posts IF they add new and interesting information are some of the ideas that could work for you on Reddit.
Do you have any other content ideas that you might suggest for organizations trying to get their word/words out?