Common wisdom today, as expressed by an article in Forbes, is that companies need to push past what they’ve done in to past that causes them to think in a box. Why? In a nutshell, to survive, to succeed going forward. Success today means shifting “from an an 88-year-old company to a 92-year-young company”.
Adding digital communication strategies such as becoming active in social media networks can help your company gain advantages today. Business people know that they should be involved with ,and planning for, social media engagement…but many find they don’t know how to be effective and efficient using social media to help them grow, sell, serve, and prosper.
With limited resources, small businesses today can gain significant advantages by hiring a strategic social media consultant to help them plan, implement, tweak, execute, and maintain their social media presence, relationships, and capabilities.
However, there is some confusion when it comes to hiring outside help. Should you simply get an intern or your co-worker’s kid to help set-up a Facebook account and post a few messages now and then? Or should you hire professional consultants to dovetail social media efforts with your company’s business objectives?
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As business best practices evolve, and the traditional ways business use of social media becomes more prevalent, so do the expectations of customers. What you post and where you post it are critical to allowing you to put your best foot forward with your target markets and audiences. The benefits to a company who realizes that they need to jump-start and streamline their social media efforts is that they will expand their overall capability and affect the entire team by reducing stress and opening up more growth opportunities.
For companies in the Charlotte, NC area, Liz Horgan with Strategic Social Media can help you thrive in today’s new marketplace by helping you to add social media to your marketing, sales and customer relationship building efforts. Contact us today to learn more about how we can help you. (704) 301-0135 and ask for Liz Horgan, or email email@example.com.