Here’s why Google+ is your new Social Media best friend:
- Google+’s user base is growing,
- Google’s getting better engagement which leads to conversions and sales,
- Google Search is giving greater weight to social signals coming from Google+,
- Google+ has improved content identification through author ranking
The user base is growing by more than 800,000 users per month. The stats for Google+ also paint the picture for why Google+ is worth your attention in 2014: Carolyn Coats compiled stats worth considering…like Google+ has 6.6 million users are located in the United States and the +1 is clicked more than 5 billion times a day.
Google drives user engagement with its platforms by seamlessly integrating experiences across devices. This came out of Social Media Week (Feb 24, 2014). By automatically signing in users across devices, Google has demonstrated a potential purchase conversion increase of 20% and an average purchase size increase of 14%.
Google+ and Social Media signals
Social activity on Google+ plays an important role in the latest version of Google’s organic ranking algorithm, so reports Entrepreneur.com in one of their latest blogs. They state that Facebook and Twitter have no impact on Google’s SEO rankings. A big deal! Why? It’s easier and more self-validating/serving for Google to focus on mining their own Google+ data…it makes sense that Google supports Google platforms and services.
Google’s Improved Content Identification
Indications are that Google rewards those that are actively involved in Google+. This means content writers as well as social participants.
It is a challenge to identify relevant content for people who search. It used to be keywords that informed the search results, but that is changing. Another element Google is elevating is Authorship, which helps identify content and tie it to the correct author. Over time, Google builds a portfolio for each author, and uses algorithms to score the authors based on publishing history, amount and “expertise”. The more you publish, and the more “expert” you are in Google’s eyes, the greater the odds that it is relevant and the higher such vetted content should rank in Search.
Ranked, known authorship will help Google better deliver search results – just one more way Google is trying to improve search experience.
Tips on Google Authorship:
- To set up the linkage between you and the content you create – Google Authorship - click here.
- You can test your content using Google’s Richsnippets tool to make sure that Google has, in fact, tied you to your content. A word of explanation in the event you don’t see your picture gracing your next blog post in Search – Google will only show your author portrait in search results when they “think it will be useful to the user”.
A key business strategy today – if you want to be found on search, you need to be on Google+.