With the sun out, birds calling, flowers growing, grass needing mowing…you know Spring 2014 is here. So to keep up with the new, here are some of the latest social media trends, tips and news:
1. LinkedIn is joining forces with apps:
Evernote and LinkedIn want to digitize those business cards you always lose anyway. The way it works is quite simple: tap the “business card” button in Evernote’s iOS app and snap a photo. That’s it. The app then scours LinkedIn for you until it finds a match. Now you can toss that thing into the trash without the guilt. This in from Dave Caolo.
2. Tips on how to grow your business using LinkedIn today
Three ideas: First, enhance your personal branding by improving opportunities for media exposure by connecting with journalists, writers, and others at publications/news outlets appropriate for you. Second, use LinkedIn to find key business allies and explore joint venture partnerships. Third, use the one-on-one connection capabilities of LinkedIn to connect directly with key decision makers your target market. These came from Jeff Bullas interviewing Alex Pirouz.
3. LinkedIn’s made it easier to find Groups tailored to your interests.
LinkedIn has made it easier for you to “boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups.” Daria Axelrod Marmer shows you how to more easily get involved in the right Groups.
4. Publishing on LinkedIn to increase your visibility
LinkedIn opened their publishing platform to its users. Posts you publish will now automatically be shared with your connections, making it easier to gain visibility. What you post will help you build your business, your brand, and your resume. Tips and details from Brian Murray
Google+ Tips and News
1. Google+ and SEO
Better understand the ins and outs that help you use Google+ strategically today as a platform for your business efforts. Explore the reasons for social media post rank roller coaster, and learn more about how authority works on Google+. Get tips and more details in Joshua Berg‘s blog.
2. Google+ Change in the Wind without Vic Gundotra ???
There are allusions to the Walking Dead, and talk about what Google and Google+ will and will not be now that one of the key visionaries at Google has left the building. Check out TechCrunch and Huffington Post for their takes.
1. Facebook’s declining organic reach
One of the biggest topics in Facebook marketing today is the decline of organic reach and the increased demands for Facebook advertising as the only way for businesses to have their content seen. Read the discussion by Justin Lafferty on short term vs. longer term views on the News Feed and what that means for Facebook as a whole, and marketers specifically.
1. Twitter’s slow growth
Statistics about Twitter are mixed, and show that 16% of Americans use Twitter – which make it a significant outlet for news, conversation and messaging. Visual elements with Vine have added to it’s growth, and the negative news is more about the stock price than the nuts and bolts at this point. Read more from Tom Webster.