Social media trends for 2013 – the gurus are out in force with predictions, paths, ideas and directions – yet for many small businesses, the questions remains the same. How can we use social media effectively to drive business? There…
Social media trends for 2013 – the gurus are out in force with predictions, paths, ideas and directions – yet for many small businesses, the questions remains the same. How can we use social media effectively to drive business? There…
Improve your competitive edge for today’s job market by beefing up your social media skills and knowledge. I’ve found that busy professionals are looking to upgrade their skills, keep current with the changes in technology, and/or want to understand what…
Blogs help you get hired. Blogs help with sales. But…you don’t get a new position or sell products based on blog posts alone. Blogs are simply part of the information, positioning, and sales process. What posting a blog can do…
A blog is a tool – one that your small business can either learn to wield with expertise, or one that is only brought out sporadically and ultimately fails to do the job. As with anything worth doing (do you…
How do you get people to read your blog posts? The layout of your blog, along with a carefully crafted title and an efficient and effective opening paragraph can mean all the difference as to whether or not people read…
What can social media learn from the story of Hansel and Gretel? Some of the best ways to engage people is through a story. Narrative can draw people in, keep their interest and make them care – so how about…
What do you do now that you signed up for Linkedin and have done your profile? How can you make Linkedin work for you and help you cultivate and grow a network ripe with business opportunity? The simple answer is…
As a career expert and LinkedIn ambassador, I hear the same question over and over again: “I set up a profile … now how do I use LinkedIn to jump start my career?” Well, you’ve come to the right place!…