Small businesses need to take a look at their social media involvement. Why? Because things are changing rapidly. Social media, specifically using social media to support marketing efforts, is changing so fast that what worked – and how it worked…
Blog Archives
Update your Social Media Presence for 2013
Tagged with: basics, change, competitive advantage, liz horgan, marketing, search engine optimization, SEO, small business, social media, Strategic Social Media
Posted in "How To" basics, Facebook for Business, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Trends in Social Media, Twitter for Business
Posted in "How To" basics, Facebook for Business, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Trends in Social Media, Twitter for Business
Social Media Trends 2013 – How You Can Adapt the Best to Improve Your Business
Social media trends for 2013 – the gurus are out in force with predictions, paths, ideas and directions – yet for many small businesses, the questions remains the same. How can we use social media effectively to drive business? There…
Tagged with: basics, best, best practices, blog, blogs, build, business, charlotte, competitive advantage, facebook, Google+ tips, Linkedin, liz horgan, marketing, SEO, social media, Strategic Social Media, twitter
Posted in "How To" basics, Featured, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media
Posted in "How To" basics, Featured, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media
Your Social Media Personal Trainer – Learn Social Media in One on One, Hands-on Sessions in Charlotte
Improve your competitive edge for today’s job market by beefing up your social media skills and knowledge. I’ve found that busy professionals are looking to upgrade their skills, keep current with the changes in technology, and/or want to understand what…
Tagged with: add to skills, basics, best practices, blog, blogging, blogs, build, business, charlotte, competitive advantage, facebook, focus on strategic use of social media, Google+ tips, hands-on, lead generation, learning, Linkedin, liz horgan, marketing, mobile, one-on-one, personal social media trainer, personal trainer, search engine optimization, SEO, skills, small business, time management, tips, twitter, value
Posted in "How To" basics, Blogging for Business, Facebook for Business, Featured, Google+, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Social Media Measurement/ROI, Social Media Time Management, Social Mobile, Trends in Social Media, Twitter for Business
Posted in "How To" basics, Blogging for Business, Facebook for Business, Featured, Google+, LinkedIn for Business, Social Media & Small Business, Social Media and Financial Services, Social Media Measurement/ROI, Social Media Time Management, Social Mobile, Trends in Social Media, Twitter for Business
The Latest SEO Tips and Tactics – 2012
Experts gathered this past month to share best practices for SEO. Here’s a distillation of what they said: SEO Tips and Tactics: SEO takes time – don’t expect immediate results. Quality is truly king. Don’t chase Penguin changes or try…
SEO Basics for Small Business – Tips and New Trends for 2012
What are the best SEO tips for 2012? Let’s start with the basics of SEO and move into the tips and trends from there. What is SEO, or Search Engine Optimization? It is the process of improving your visibility online…
Tagged with: basics, best, best practices, google, how to, Panda, Penguin, search, search engine optimization, SEO, small business, social media, strategic, Strategic Social Media, tips, value
Posted in "How To" basics, Social Media Measurement/ROI, Trends in Social Media
Posted in "How To" basics, Social Media Measurement/ROI, Trends in Social Media
Social Media Fail? What to Do if You’re Not Getting Results Using Social Media
Does this sound familiar? “I’ve gotten involved with social media and don’t have anything to show for it”, meaning they’ve gotten no results from their social media efforts. I heard this lament from a friend the other day when she…
Tagged with: analytics, basics, fails, how to, measurement, pitfalls, planning, SEO, social media, social media fails, social media plan, Strategic Social Media, tips
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media
SEO and Google Penguin – Google’s latest update
Google’s latest changes to their SEO (Search Engine Optimization) algorithms – Penguin – are geared to making what comes up in search more relevant for the user. To do that, Google’s penalizing websites that “over optimize” and try to cheat.…
Tagged with: google, liz horgan, Panda, SEO, social media, Strategic Social Media, tips, trends
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Trends in Social Media
Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI, Trends in Social Media
Content Creation – Tips on How To Make Content Creation Easier
Here’s how to generate content more easily. By using the tips below, you can learn to improve the structure of your content, more efficiently market what you write, and ultimately generate content more effectively. Why Spend your Time on Content?…
Quick Tool for Website Analysis – the Word Cloud
A word cloud, also known as a tag cloud, is a visual depiction of the most popular words on a website – the keywords are represented by different font sizes and colors. How do Word Clouds Work? Words appearing more…
Tagged with: analytics, basics, how to, liz horgan, marketing, search engine optimization, SEO, social media, target audience, tips, word cloud
Posted in "How To" basics, Trends in Social Media
Posted in "How To" basics, Trends in Social Media
Get Found Online! 9 Link Building Strategy Tips for SEO
SEO helps you get found online and meets your cravings of finding yourself, your brand, or your organization on top of Google’s first page search results. One of the ways you can propel your search opportunities is through link building.…
Tagged with: analytics, competitive advantage, liz horgan, marketing, search engine optimization, SEO, social media, strategic, target audience, tips, value
Posted in "How To" basics, Social Media & Small Business, Trends in Social Media
Posted in "How To" basics, Social Media & Small Business, Trends in Social Media
"How To" basics
Blogging for Business
Facebook for Business
Featured
Google+
LinkedIn for Business
Social Media & Small Business
Social Media and Financial Services
Social Media Measurement/ROI
Social Media Time Management
Trends in Social Media
Twitter for Business
