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Biggest Marketing Problem for Small Businesses in 2013 – Noise

The biggest marketing problem for small businesses today is noise – it’s hard be heard because of everything going on all around us. The challenge is to cut through the noise and be heard by your buyers! The 2013 Approach

Posted in "How To" basics, Social Media & Small Business, Social Media Measurement/ROI Tagged with: , , , , , , , , , , , , , , , , , , ,

Enhance your Career in 2013 using Social Media

Strategic Social Media Charlotte NC Liz Horgan

Is 2013 the year that you focus on you?  On improving your career, expanding your prospects, keeping your job in this competitive environment, getting a promotion or changing to a new, better job?  One of the key components for success

Posted in "How To" basics, LinkedIn for Business, Social Media & Small Business, Trends in Social Media Tagged with: , , , , , , , , , , , , , , , , , , ,

Thoughts on How to Do Social Media Better for 2013

Social Media 2013 trends and future tools

Want your business to be more successful in 2013?  One way to make this happen is to tap into social media and leverage social media’s relationship building advantages. There are plenty of resources online that can help you learn more

Posted in Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business Tagged with: , , , , , , , , , , , , ,

What the Election and Sandy taught us about Social Media

Social media and the 2012 election

So what has social media’s role been in the last few months where process and crisis co-exist and collide with each other in the name of Hurricane Sandy and the 2012 election? Politics:  Social networks were bombarded for the months

Posted in Facebook for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business Tagged with: , , , , , , , , , , , , ,

Twitter Trends : How recent changes affect small business marketing

Twitter Trends 2012 affecting small business marketing

In the past year, Twitter has undergone major changes to make them, well, more social. In addition to a change in logo, the site seems to have taken a hint from Facebook and expanded users’ feeds to incorporate more information

Posted in "How To" basics, Social Media & Small Business, Trends in Social Media, Twitter for Business Tagged with: , , , , , , , , ,