Blog Archives

Labor Day ReGroup – Quick Tips on Social Media Messaging

Posted on August 27, 2012 by lizhorgan — No Comments ↓

Strategic Social Media - Charlotte NC - Summer Tips on social media messaging

Small business is in the “end of summer mode” – a time where owners, employees, customers, and prospects are gearing up for a new year. So what should you consider when looking at your social media marketing and engagement? Effective…

Tagged with: best practices, blogs, charlotte, facebook, Google+ tips, Labor Day, messaging, small business, social media, strategic, Strategic Social Media, summer, target audience, time, time efficiency, time management, tips, trends
Posted in Blogging for Business, Facebook for Business, Social Media & Small Business, Trends in Social Media, Twitter for Business

Twitter Trends : How recent changes affect small business marketing

Posted on July 3, 2012 by Caroline Connor — No Comments ↓

Twitter Trends 2012 affecting small business marketing

In the past year, Twitter has undergone major changes to make them, well, more social. In addition to a change in logo, the site seems to have taken a hint from Facebook and expanded users’ feeds to incorporate more information…

Tagged with: 2012, competitive advantage, easy, marketing, small business, social media, social media marketing, tips, trends, twitter
Posted in "How To" basics, Social Media & Small Business, Trends in Social Media, Twitter for Business

SEO Basics for Small Business – Tips and New Trends for 2012

Posted on June 18, 2012 by lizhorgan — No Comments ↓

What are the best SEO tips for 2012? Let’s start with the basics of SEO and move into the tips and trends from there. What is SEO, or Search Engine Optimization? It is the process of improving your visibility online…

Tagged with: basics, best, best practices, google, how to, Panda, Penguin, search, search engine optimization, SEO, small business, social media, strategic, Strategic Social Media, tips, value
Posted in "How To" basics, Social Media Measurement/ROI, Trends in Social Media

How Small Businesses can Keep Up with Social Media in 2012

Posted on May 2, 2012 by lizhorgan — No Comments ↓

Social media is constantly changing. There’s a lot of pressure to keep on top of social media, especially for small businesses, because of its powerful marketing capabilities. How can you drive the results you want from social media and make…

Tagged with: basics, best, build, business, education, how to, keep up with, liz horgan, marketing, on top of, small business, social media, Strategic Social Media, target audience, time management, value
Posted in "How To" basics, Social Media & Small Business, Social Media and Financial Services, Social Media Measurement/ROI, Social Media Time Management, Trends in Social Media

Your Local Market – What you can do to Stand Out in the Crowd with Social Media

Posted on April 25, 2012 by lizhorgan — No Comments ↓

Local businesses can use social media to support their sales efforts. Social media that incorporates solid SEO practices can generate interest and increase an organization’s visibility in the community and in their market. So what can you do to make…

Tagged with: basics, best, business, competitive advantage, content, how to, lead generation, liz horgan, promotion, small business, social media, strategic, Strategic Social Media, target audience, trends, value
Posted in "How To" basics, Facebook for Business, Google+, LinkedIn for Business, Social Media & Small Business, Social Mobile, Trends in Social Media, Twitter for Business

Content Creation – Tips on How To Make Content Creation Easier

Posted on February 27, 2012 by lizhorgan — No Comments ↓

Content is King - Strategic Social Media

Here’s how to generate content more easily. By using the tips below, you can learn to improve the structure of your content, more efficiently market what you write, and ultimately generate content more effectively. Why Spend your Time on Content?…

Tagged with: best practices, competitive advantage, content, great content, how to, marketing, not spammy, search engine optimization, SEO, small business, social media, tips
Posted in "How To" basics, Social Media & Small Business, Social Media and Financial Services, Trends in Social Media

Fundamentals in Blogging – Blog Basics

Posted on February 20, 2012 by lizhorgan — No Comments ↓

Blogs and Marketing - Strategic Social Media courtesy of Edgeworks Ltd

Blogging for business is one of the key ways that you can jump-start your content marketing. Content marketing is a way of increasing the exposure of your brand and sales message online, where more and more of your customers and…

Tagged with: basics, blogging, blogging for business, blogs, build, content marketing, how to, liz horgan, marketing, small business, social media, strategic, tips
Posted in "How To" basics, Blogging for Business

Social Media on Mobile Devices – Trends for 2012

Posted on January 9, 2012 by lizhorgan — No Comments ↓

Social Media and Mobile are a dynamic combination, and the trend for 2012 is to see the growth in mobile-social continue. For brands and businesses looking at social media as one of their tools for doing business, it’s important to…

Tagged with: business, charlotte, IPhone, liz horgan, marketing, mobile, small business, smartphone, social media, strategic, Strategic Social Media, trends
Posted in "How To" basics, Social Media & Small Business, Social Mobile, Trends in Social Media

Social Media Trend Watch for 2012 – Small Business Focus

Posted on January 5, 2012 by lizhorgan — No Comments ↓

Lots of folks are talking about what to look for in 2012 from social media from a small business perspective. My take is that organizations will continue to look to social media as one of their tools for business development. …

Tagged with: blogs, build, business, charlotte, competitive advantage, facebook, google, how to, liz horgan, NC, small business, social media, strategic, target audience, tips, trends 2012
Posted in Facebook for Business, Google+, Trends in Social Media

Google+ Niche for Businesses – Thoughts and Current Insights

Posted on December 11, 2011 by lizhorgan — 2 Comments ↓

Here are 5 reasons why Google+ makes sense for businesses to join and embrace. The big 5 are: it’s easy, G+ is tied into Search, it’s conversational, has unique demographics, and offers some interesting applications. 1. G+ is easier: Sharing…